StitchFix reaches out to Seton Home 


In an effort to expand their philanthropic impact, StitchFix, an online subscription and personal shopping service based in San Francisco, reached out to Seton Home, inquiring if the organization would be interested in receiving new and unused inventory donations. Since 1981, Seton Home has been a residence for girls ages 12-17 who, in most cases, have been removed from their homes by Child Protective Services due to abuse, neglect or sexual assault, and are also pregnant and/or parenting a child. StitchFix Social Impact Director Annika Dubrall introduced her organization’s commitment to inspire clients and employees to be their best selves, and how they wanted to share that same philosophy with Seton Home’s clients to help have a positive impact on the community in which they work and live. Given the nature from which Seton Home’s clients come, having suffered from trauma and abuse, it was determined by StitchFix that brand new boutique-style clothes could have a positive impact on the residents’ self-esteem and image. Days later, a shipment of 100 pieces — dresses, tops, pants, and maternity sizes — was shipped directly Seton Home.

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